You’ve decided to sell your business. Congratulations – that is a big decision! But, what happens next? How do you go from the decision to sell to actually being sold? Here are the 8 steps to sell your business What’s your story? Just like everything in business (and life), you need a good story about why you want to sell your business. And, you need to run this by trusted advisors to get their feedback. Read more…
A natural language processing (NLP) strategy is part of the triumvirate of strategies critical to managing a modern enterprise. First and most critical is the corporate strategy. A great corporate strategy instantiates a value vector of action for the company. Next comes the marketing strategy, how the company communicates the value vector internally and to the world. The best marketing strategies elicit highly motivating stories. And then comes the NLP strategy, how the company will Read more…
Business in the cloud runs best when data drives decisions. Business is no longer comprised of processes of people as resources. Cloud computing killed the assembly line…as a useful analogy. Cloud computing disappeared linear and replaced it with network. Cloud computing integrates, creating systems of systems, so now we think that way. Cloud computing rubbed away friction leaving ubiquitous communication as the value creator. Cloud computing amped forecasting, so decisions moved to the fore. The Value Read more…
Before you can even start to create your marketing strategy, you MUST have a corporate strategy. These are sequential in the design process. Why? If you create your marketing approach without your corporate direction, you could make a lot of mistakes and waste a lot of marketing dollars chasing targets that are not what the company wants. So, let’s assume that you have a corporate strategy and are asked to create the marketing strategy. Depending on Read more…
Metrics. They are everywhere and they bombard us in email, dashboards, and presentations. It is easy to get enamored with reviewing metrics and thinking that you know your company. But you must take a step back. You need to determine your story first. What do you want to know? The metrics you receive should be based on your objectives. They must to be tied to your overall strategy. What do I mean? Let me Read more…
If you don’t know what growth hacking is, it’s time to find out! It is THE buzzword for technology startups. Are growth hackers taking over the world? They have been called the new “VP of Marketing”, so you need to know what the buzz is about because they are producing incredible growth for their companies. Growth hacking was named in 2010 by Sean Ellis (the original growth hacker) and he describes it as “a Read more…
Building a value-add board of directors is not an easy task. Many times, startups begin a board of directors with angel or venture investors and their contacts. But, it is important for a founder/CEO in any stage company to have a strategy for building a board of directors. Read on to learn how to build a board of directors. Not only does a board of directors have a fiduciary responsibility, but they should also help Read more…
Years ago, we brought in an executive coach at our technology company. Not only for the founders and executives, but we decided to offer her services to everyone at the company. We wanted the entire staff to have the resource to improve their own brand. Some benefits of executive coaching are unexpected As part of this project, each staff person received individual sessions with her to create a personal development plan. We also took Read more…