Sandra Richardson

Sandra Richardson is a former SaaS entrepreneur recognized as one of the leading women in technology, business, and staff mentorship. When you work with Sandra, you will notice that she is an intent listener. She has a unique ability to utilize her empathy and put herself in the situation to objectively analyze the issues, agendas and options available. Sandra is extremely creative when confronting problems, using both data driven techniques and outside the box thinking to arrive at the optimal solution. Sandra’s consulting focus is strategy; business reviews; human resources; marketing and operations. She also works with Align Business Advisory Services offering buy and sell-side investment representation for the middle market.

After receiving her Bachelor of Arts in International Relations from New England College and living abroad for several years, Sandra started her career at Price Waterhouse and two national law firms in human resources roles. When she worked at Dickstein Shapiro, a national law firm, she saw the opportunity to be mentored and trained from brilliant legal minds. She took advantage of those opportunities and quickly rose to become the youngest director in law firm history.

At this time, Sandra started to become interested in software and automation. At the law firms, she implemented HRIS systems and this took her on a new trajectory into technology. She co-founded, with Douglas Clark, a project portfolio management platform called Métier. Sandra first handled all of the company operations and together, they raised angel and venture funding, built a board of directors and gained highly desired customers in the government and Fortune 500. As the company grew, Sandra decided to focus on marketing and business development. The company was recognized 5 times on the INC 500/5000 list and acquired household name customers. Sandra herself continued to sell during this time, averaging multi million dollar sales yearly on an individual basis while growing and mentoring sales people to do the same.

Sandra has always had an interest in process automation. Before Métier was sold, she completely automated the entire marketing and inside/outside sales functions. She is inquisitive by nature and loves to solve problems with technology.

Sandra has also given back generously to those who worked with her. Sandra was instrumental in creating an innovative culture for Métier staff that awarded the company numerous talent management awards including Best Places to Work by Washingtonian magazine, and the North Bay Business Journal for five consecutive years. Sandra and her partner implemented continuous coaching and many other human resources programs that garnered them a plethora of awards for culture.

In addition to talent management, Sandra also been extremely active in the technology community. Sandra was a founding member of the Washington, D.C. Technology Council and served on the Board of Directors for several years as chair of the membership committee. Sandra was the recipient of the Women in Technology (WIT) Entrepreneur Leadership Award for her success building Métier and her commitment to the local technology community.

Sandra has also been independently awarded with Mentor of the Year by the American Business Awards; profiled as a ‘Top Techie to Watch’; winner of the Emerging Business Forum by Fairfax County Economic Development Authority; nominated for the Entrepreneurial Excellence Award for Working Woman magazine; named as one of the Great Bosses by Washington Techway; winner of the Rising Star Award from the Small Business Administration; and External Role Model for the Deloitte and Touche Women’s Initiative. Sandra was selected by the Stevie Awards for Women in Business as the Chair for the Best Entrepreneur Award and assembled a diverse team of 12 other executives who provided their time to judge submissions from accomplished entrepreneurs from around the world.

Sandra has a passionate creative outlet with her food blog, Constrained Gourmet. She blends her business consulting with a corporate offering, helping teams solve their group constraints during a fun, game-like cooking class. She is also an angel investor, hobby winemaker, gardening fanatic and a dog lover.

Lectures:

Applied Marketing Strategy and Decision Making Tools
DIY Business Strategy